Hacking Creativity

a warhol

j rotten

r charles

h hefner

s martin

s jobs


Picasso claimed it starts with an act of destruction. Einstein suggested it springs from our own innate curiosity. Steve Jobs insisted it’s simply “connecting things.” But no matter where it comes from, creativity allows us to shape the world we live in. Hacking Creativity, led by the Red Bull High Performance group, is the largest study of creative style in history.

I created a series of illustrations based on the photography of Norman Seef, a key player in the Hacking Creativity Project, presented to the Red Bull High Performance group in 2014.